Hicham has always worked in the travel industry. A native of Rabat, the capital of Morocco, he studied marketing management and international commerce in Marrakesh. At the moment, the city is making a lot of effort in tourism and he sees an opportunity for satisfaction and evolution. “Working in tourism has opened my mind, I have come across other cultures and other mentalities”.
Over twenty years of working in tourism, he has done everything, such as reservations and management but also guided trips in the land, whether that’s individually or in groups. He advises a region that is still untainted and less visited to all travelers which joins the Anti-Atlas and High-Atlas regions by 4×4 off road vehicles. According to him, there are so many trails and typical villages to discover up there. “Real Morocco; whereas travelers go to more classic zones where roads have been developed and have taken over the nature and the Berber villages, there is still plenty of real Morocco to visit and I remain nostalgic of times gone by when we used to go out and about with old classic cars and discover new trails”.
A small word from Hicham: “Lose yourself in Morocco, fumble around, test things… you should forget all preconceived ideas in order to get to know the country”.
His favourite region: The North of Morocco and its Mediterranean coast. What he loves about his job: accompanying groups. “Discover and to make others discover”. What makes Morocco so beautiful: its variety of landscapes and its luminosity at different points of the day. His most beloved souvenir: tracking through the Agoundiz valley in 2010 during the high blossom season. A souvenir to take back with you: The love of discovery